Zubair Chowdhry
The launch of the Nasha Mukti Bharat Abhiyan stands as one of the most meaningful, compassionate and revolutionary steps taken under the visionary leadership of Prime Minister Narendra Modi and Lieutenant Governor Manoj Sinha. At a time when our youth are silently drowning in the menace of drug addiction, this bold mission doesn’t merely aim to eliminate narcotics — it seeks to rescue dreams, restore broken families, and reawaken India’s true moral strength. It is not just a campaign — it is a national movement of conscience, courage and collective responsibility.
Across the length and breadth of the nation, but especially in Jammu & Kashmir, the alarming rise in drug abuse has become a ticking time bomb. What begins as casual experimentation among impressionable teenagers often ends up destroying careers, mental health, family harmony and village life itself. This is where the Nasha Mukti Bharat Abhiyan intervenes as a ray of hope amid rising despair. The initiative’s focus on Awareness, Prevention, Rehabilitation and Community Mobilisation shows that the Government is not simply reacting to symptoms — it is attacking the root cause with policy, passion and purpose.
Credit goes to the decisive political will of PM Modi who has redefined the idea of governance, turning policy into a public movement (Jan Andolan). In Jammu and Kashmir, LG Manoj Sinha’s on-ground push has ignited a new wave of activism, particularly amongst youth clubs and volunteer groups. Under his guidance, the UT administration has ensured that the campaign is not limited to glossy events in big cities, but reaches deepest corners – from Kupwara to Kathua, from Poonch to Pulwama. Addiction must be challenged not in closed rooms, but in open fields, schools, mohallas and panchayats.
One of the strongest pillars of this mission is MY Bharat Volunteers – the energetic young messengers of change who are selflessly spreading awareness throughout Jammu and Kashmir. These spirited volunteers have been organising street plays, door-to-door campaigns, school seminars, medical outreach, de-addiction counselling drives and sports activities – all rooted in the belief that an informed youth is an empowered youth. Their slogan is simple yet powerful: “Say yes to life, say no to drugs.”
Their emotional connect with local communities, particularly in vulnerable districts, has helped break the most difficult barrier – silence. In conservative societies, addiction is often treated as a stigma rather than a sickness. Parents feel ashamed to seek help. Victims suffer in secrecy. MY Bharat Volunteers are changing that mindset, offering compassion, support and rehabilitation options rather than judgement. They are lighting torches in the darkest corners of our villages, one family at a time.
The Nasha Mukti Bharat Abhiyan is not merely about fighting drugs. It is about protecting the very soul of our youth. For any society, its biggest asset is not buildings or battalions – it is its young minds. Drugs are not just chemicals; they are a slow poison eroding our future IAS officers, doctors, artists, soldiers and entrepreneurs. PM Modi and LG Manoj Sinha understand this harsh reality. Their sense of urgency is driven by human loss, not political gain. That’s why the campaign’s heartbeat is emotional, not administrative.
As journalists, activists and citizens, it is our moral duty to amplify this message. Awareness must seep into every classroom, bus stop, Instagram reel and tea stall gossip. The Government has done its part by launching schemes, funding rehabilitation centres, tightening the noose around drug traffickers, and empowering district-level committees. But now the real responsibility lies with society. Teachers must become counsellors. Parents must become friends. Religious leaders must become motivators. Youth must become warriors of awareness.
Let this be a turning point in our national journey. Let Jammu & Kashmir transform from a headline of addiction to a headline of inspiration. Let MY Bharat Volunteers be remembered as the soldiers who fought not with guns, but with guidance and grit. Let every panchayat take a pledge that no child will ever succumb to the trap of drugs again. And let us all echo the message of PM Modi and LG Manoj Sinha – India’s youth deserves freedom, not intoxication.
“A drug-free India is not just a slogan, it is a promise to every mother who dreams of her child shining in the world.”
Writer can be reached at: zubairahmad78646@gmail.com
About The Author
Discover more from THE KASHMIR GRAPH
Subscribe to get the latest posts sent to your email.